Utah Interscholastic Athletic Administrators Association

Sportsmanship in the Social Media Age with Todd Clark – WIAA

Todd Clark explains that sportsmanship is not just during games anymore, but also before and after games based on social media. He cites a psychological study that states posting on social media increases self-esteem but […]
Published at Fri, 03 Sep 2021 16:24:57 +0000

Event Management Staff with Leal Anderson – Austin ISD (TX)

Leal Anderson responds to a question regarding their event management staff and whether they use school employees, volunteers, or hire an outside service. Austin ISD uses an outside company to hire their event management staff […]
Published at Fri, 03 Sep 2021 16:25:02 +0000

Using Media to Market Athletic Events with Emily Barkley – Union Public Schools (OK)

Emily Barkley explains how Union High School’s athletic events draw a lot of media attention. The media is looking for stories and Union is trying to highlight their student-athletes. Union’s main rivals are in the […]
Published at Fri, 03 Sep 2021 16:25:07 +0000

Student-Athlete Experience with Debbie Brown – Saint Joseph HS (IN)

Debbie Brown believes that sports, especially high school sports, should be a fun experience for student-athletes. She stresses to all the coaches that they need to do everything they can to provide a great experience. […]
Published at Wed, 01 Sep 2021 17:59:31 +0000

Digital Ticketing Talks EP 3: 10 Ticketing Tricks Learned After Selling $5,000,000 in Digital Tickets

In this AD Insider Digital Ticketing Talks episode, presented by GoFan, we sit down with Andy Frushour, Director of Brand Management – Michigan High School Athletic Association (MHSAA), to discuss: QR Code Creation and Usage […]
Published at Thu, 26 Aug 2021 18:47:29 +0000

EP 58: How California Manages Name, Image, and Likeness with Brian Seymour – California Interscholastic Federation

In this AD Insider LIVE | Thursday 30 episode, presented by Hudl, we will sit down with Brian Seymour, Associate Executive Director of the California Interscholastic Federation (CIF). The topics covered include: California NIL Legislation […]
Published at Wed, 25 Aug 2021 08:00:52 +0000

EP 57: Maximizing Fans in the Stands: Marketing Game Day

In this episode, we’ve compiled interviews from high school athletic administrators and a collegiate marketing director to unveil their systems, strategies, and checklists to maximize the fans in their stands. Topics Include: In-School Student Marketing […]
Published at Thu, 19 Aug 2021 14:09:16 +0000

Defining Mental Toughness with Jack Clark – Univ. of CA, Berkeley

Watch as Coach discusses mental toughness and how the term is valued and used a lot but has no clear definition. He states how critical it is that definitions are consistent within an organization so […]
Published at Wed, 18 Aug 2021 08:00:39 +0000