An athletic administrator’s day is filled with numerous tasks and responsibilities. This means scheduling games and buses, depositing gate receipts, interviewing prospective coaches, verifying eligibility reports and countless other details. There’s never enough time to do everything, and the days are long.

It has been this way for decades, but new duties are added every year. The position has become more complicated, and it involves greater expectations and responsibilities. Beyond the long-standing basics of the position, there are new aspects that are essential for your program to thrive and survive.

These new responsibilities have to be developed, and time must be found to accomplish them. The athletic director’s position is one of evolution, and since change is a constant, things will continue to develop. New aspects and responsibilities will become an integral part of the job whether you’re ready or not. That’s why it’s critical to understand this evolution and prepare. read more at coachad.com